Refreshed daily
Placement Wire
What brands pay, and what screen time is worth, across films, TV, vertical dramas, music videos and games. Every number links to where it came from.
Placement Wire
Updated 4m ago
Reported dealFilm
Spider-Man: Brand New Day
BMW, Samsung, Little Caesars +162
$309M
Promo partner value · 165 brands
Deadline
Netflix Top 10Film
KPop Demon Hunters
#3 on Netflix Films (English) · 2.6M views this week
$33.7K
30-sec placement value
Netflix Top 10
BreakingVertical
Storyboard18
Hyundai partners with Terribly Tiny Tales for six-part Diwali microdrama
NEW
Storyboard18
35h ago
Placement valueTV
Stranger Things 4
Coca-Cola, Reebok, Lacoste +
$27.4M
Placement value (YouGov Stream)
The Media Leader
Reported dealFilm
F1 The Movie
Expensify, Mercedes-AMG, IWC +
$40.0M
Brand deals before release
Forbes
Netflix Top 10Film
Hot Wheels Let's Race: Attack of the T-Rex
#4 on Netflix Films (English) · 2.6M views this week
$33.7K
30-sec placement value
▼ 55.9%
Netflix Top 10
BreakingIndustry
GeekTyrant
OBSESSION Star Inde Navarrette Says Gen Z Is Tired of Ads and Product Placement in Movies: "We Want Original Stories"
NEW
GeekTyrant
2d ago
Placement valueTV
Nobody Wants This
Volvo XC90
$2.5M
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealFilm
Barbie
100+ brand partners
$70.0M
Partner value, at least
Axios
Netflix Top 10Film
Ice Age 4: Continental Drift
#5 on Netflix Films (English) · 2.4M views this week
$31.1K
30-sec placement value
Netflix Top 10
BreakingIndustry
Rolling Stone
‘SNL’: Telenovela Star Inde Navarrette’s Product Placement Turns Poisonous
NEW
Rolling Stone
6d ago
Placement valueTV
Ransom Canyon
Caterpillar
$398K
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealFilm
Bedford Park
Hyundai
$1.0M
Brand investment in an indie
Filmcane / The World Screen
Netflix Top 10Film
Ice Age: Dawn of the Dinosaurs
#6 on Netflix Films (English) · 2.3M views this week
$29.8K
30-sec placement value
▼ 30.3%
Netflix Top 10
BreakingVertical
Storyboard18
Rs 30–40 lakh for a branded microdrama campaign: What's driving advertisers towards episodic storytelling?
NEW
Storyboard18
5h ago
Placement valueTV
BEEF
Corona Extra
$56.1K
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealTV
Stranger Things 5
75+ brand deals incl. Gatorade
—
Brand deals for the final season
Contagious / ADWEEK
Netflix Top 10TV
Doctor X: Mafia in White: Limited Series
#5 on Netflix TV (Non-English) · 4.4M views this week
$57.0K
30-sec placement value
▼ 24.1%
Netflix Top 10
BreakingVertical
Marketing Dive
L’Oréal’s evolving microdrama strategy puts entertainment over product
NEW
Marketing Dive
14h ago
Placement valueGame
In-game advertising
Global market
$9.40B
Spent on in-game ads, 2025
IMARC Group
Reported dealFilm
Skyfall
Heineken
$45.0M
Reported deal
Filmustage
Netflix Top 10Film
Animals
#1 on Netflix Films (English) · 4.7M views this week
$60.9K
30-sec placement value
▼ 56.1%
Netflix Top 10
BreakingGame
virus.hr
World of Tanks x Dune: Exclusive In-Game Content Launch
NEW
virus.hr
45h ago
Placement valueVertical
ReelShort
Micro-drama platform
$1.05B
Projected 2026 revenue
Media Partners Asia via PPC Land
Reported dealFilm
Spider-Man: Brand New Day
BMW, Samsung, Little Caesars +162
$309M
Promo partner value · 165 brands
Deadline
Netflix Top 10Film
KPop Demon Hunters
#3 on Netflix Films (English) · 2.6M views this week
$33.7K
30-sec placement value
Netflix Top 10
BreakingVertical
Storyboard18
Hyundai partners with Terribly Tiny Tales for six-part Diwali microdrama
NEW
Storyboard18
35h ago
Placement valueTV
Stranger Things 4
Coca-Cola, Reebok, Lacoste +
$27.4M
Placement value (YouGov Stream)
The Media Leader
Reported dealFilm
F1 The Movie
Expensify, Mercedes-AMG, IWC +
$40.0M
Brand deals before release
Forbes
Netflix Top 10Film
Hot Wheels Let's Race: Attack of the T-Rex
#4 on Netflix Films (English) · 2.6M views this week
$33.7K
30-sec placement value
▼ 55.9%
Netflix Top 10
BreakingIndustry
GeekTyrant
OBSESSION Star Inde Navarrette Says Gen Z Is Tired of Ads and Product Placement in Movies: "We Want Original Stories"
NEW
GeekTyrant
2d ago
Placement valueTV
Nobody Wants This
Volvo XC90
$2.5M
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealFilm
Barbie
100+ brand partners
$70.0M
Partner value, at least
Axios
Netflix Top 10Film
Ice Age 4: Continental Drift
#5 on Netflix Films (English) · 2.4M views this week
$31.1K
30-sec placement value
Netflix Top 10
BreakingIndustry
Rolling Stone
‘SNL’: Telenovela Star Inde Navarrette’s Product Placement Turns Poisonous
NEW
Rolling Stone
6d ago
Placement valueTV
Ransom Canyon
Caterpillar
$398K
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealFilm
Bedford Park
Hyundai
$1.0M
Brand investment in an indie
Filmcane / The World Screen
Netflix Top 10Film
Ice Age: Dawn of the Dinosaurs
#6 on Netflix Films (English) · 2.3M views this week
$29.8K
30-sec placement value
▼ 30.3%
Netflix Top 10
BreakingVertical
Storyboard18
Rs 30–40 lakh for a branded microdrama campaign: What's driving advertisers towards episodic storytelling?
NEW
Storyboard18
5h ago
Placement valueTV
BEEF
Corona Extra
$56.1K
Est. screen value (Filmmortal)
Filmmortal Value Engine
Reported dealTV
Stranger Things 5
75+ brand deals incl. Gatorade
—
Brand deals for the final season
Contagious / ADWEEK
Netflix Top 10TV
Doctor X: Mafia in White: Limited Series
#5 on Netflix TV (Non-English) · 4.4M views this week
$57.0K
30-sec placement value
▼ 24.1%
Netflix Top 10
BreakingVertical
Marketing Dive
L’Oréal’s evolving microdrama strategy puts entertainment over product
NEW
Marketing Dive
14h ago
Placement valueGame
In-game advertising
Global market
$9.40B
Spent on in-game ads, 2025
IMARC Group
Reported dealFilm
Skyfall
Heineken
$45.0M
Reported deal
Filmustage
Netflix Top 10Film
Animals
#1 on Netflix Films (English) · 4.7M views this week
$60.9K
30-sec placement value
▼ 56.1%
Netflix Top 10
BreakingGame
virus.hr
World of Tanks x Dune: Exclusive In-Game Content Launch
NEW
virus.hr
45h ago
Placement valueVertical
ReelShort
Micro-drama platform
$1.05B
Projected 2026 revenue
Media Partners Asia via PPC Land
| Title | Type | Brand / what happened | Value | Change | Source |
|---|---|---|---|---|---|
| Spider-Man: Brand New Day Film | Reported deal | BMW, Samsung, Little Caesars +162 | $309M Promo partner value · 165 brands | – | Deadline |
| KPop Demon Hunters Film | Netflix Top 10 | #3 on Netflix Films (English) · 2.6M views this week | $33.7K 30-sec placement value | – | Netflix Top 10 |
| Storyboard18 Vertical | News | Hyundai partners with Terribly Tiny Tales for six-part Diwali microdrama | – | Storyboard18 | |
| Stranger Things 4 TV | Placement value | Coca-Cola, Reebok, Lacoste + | $27.4M Placement value (YouGov Stream) | – | The Media Leader |
| F1 The Movie Film | Reported deal | Expensify, Mercedes-AMG, IWC + | $40.0M Brand deals before release | – | Forbes |
| Hot Wheels Let's Race: Attack of the T-Rex Film | Netflix Top 10 | #4 on Netflix Films (English) · 2.6M views this week | $33.7K 30-sec placement value | ▼ 55.9% | Netflix Top 10 |
| GeekTyrant Industry | News | OBSESSION Star Inde Navarrette Says Gen Z Is Tired of Ads and Product Placement in Movies: "We Want Original Stories" | – | GeekTyrant | |
| Nobody Wants This TV | Placement value | Volvo XC90 | $2.5M Est. screen value (Filmmortal) | – | Filmmortal Value Engine |
| Barbie Film | Reported deal | 100+ brand partners | $70.0M Partner value, at least | – | Axios |
| Ice Age 4: Continental Drift Film | Netflix Top 10 | #5 on Netflix Films (English) · 2.4M views this week | $31.1K 30-sec placement value | – | Netflix Top 10 |
| Rolling Stone Industry | News | ‘SNL’: Telenovela Star Inde Navarrette’s Product Placement Turns Poisonous | – | Rolling Stone | |
| Ransom Canyon TV | Placement value | Caterpillar | $398K Est. screen value (Filmmortal) | – | Filmmortal Value Engine |
| Bedford Park Film | Reported deal | Hyundai | $1.0M Brand investment in an indie | – | Filmcane / The World Screen |
| Ice Age: Dawn of the Dinosaurs Film | Netflix Top 10 | #6 on Netflix Films (English) · 2.3M views this week | $29.8K 30-sec placement value | ▼ 30.3% | Netflix Top 10 |
| Storyboard18 Vertical | News | Rs 30–40 lakh for a branded microdrama campaign: What's driving advertisers towards episodic storytelling? | – | Storyboard18 | |
| BEEF TV | Placement value | Corona Extra | $56.1K Est. screen value (Filmmortal) | – | Filmmortal Value Engine |
| Stranger Things 5 TV | Reported deal | 75+ brand deals incl. Gatorade | Brand deals for the final season | – | Contagious / ADWEEK |
| Doctor X: Mafia in White: Limited Series TV | Netflix Top 10 | #5 on Netflix TV (Non-English) · 4.4M views this week | $57.0K 30-sec placement value | ▼ 24.1% | Netflix Top 10 |
| Marketing Dive Vertical | News | L’Oréal’s evolving microdrama strategy puts entertainment over product | – | Marketing Dive | |
| In-game advertising Game | Placement value | Global market | $9.40B Spent on in-game ads, 2025 | – | IMARC Group |
| Skyfall Film | Reported deal | Heineken | $45.0M Reported deal | – | Filmustage |
| Animals Film | Netflix Top 10 | #1 on Netflix Films (English) · 4.7M views this week | $60.9K 30-sec placement value | ▼ 56.1% | Netflix Top 10 |
| virus.hr Game | News | World of Tanks x Dune: Exclusive In-Game Content Launch | – | virus.hr | |
| ReelShort Vertical | Placement value | Micro-drama platform | $1.05B Projected 2026 revenue | – | Media Partners Asia via PPC Land |
| Charmed to Meet You Vertical | Reported deal | Crocs × ReelShort | Branded micro-drama series | – | PPC Land / Marketing Brew |
| Return to Sender Film | Netflix Top 10 | #2 on Netflix Films (English) · 3.6M views this week | $46.6K 30-sec placement value | – | Netflix Top 10 |
| TechCrunch Vertical | News | India's EloElo nabs $80M from NBCUniversal to bet on the country's rising microdrama market | – | TechCrunch | |
| DramaBox × The Trade Desk Vertical | Reported deal | 250M monthly viewers | Micro-drama ads go programmatic | – | PR Newswire |
| Collision Course Film | Netflix Top 10 | #2 on Netflix Films (Non-English) · 10.7M views this week | $139K 30-sec placement value | – | Netflix Top 10 |
| The Times of India Game | News | Fortnite Treasure Hunters season is now live; features crossover collaboration with One Piece: Everything | – | The Times of India | |
| Fortnite × Disney Game | Reported deal | Disney, Pixar, Marvel, Star Wars | $1.50B Disney stake for a Fortnite universe | – | Video Games Chronicle |
| Baththa Film | Netflix Top 10 | #4 on Netflix Films (Non-English) · 2.5M views this week | $32.4K 30-sec placement value | – | Netflix Top 10 |
| The Economic Times Game | News | Fortnite down as new mini-season with a One Piece collaboration is set to go live: Know what new skins and | – | The Economic Times | |
| Roblox Game | Reported deal | 210 brands active on the platform | Brands with in-game experiences | – | Tubefilter |
| The Paradise Film | Netflix Top 10 | #5 on Netflix Films (Non-English) · 2.0M views this week | $25.9K 30-sec placement value | ▼ 39.4% | Netflix Top 10 |
| Hotspawn Game | News | All Fortnite Collabs - Every Crossover 2026 And Huge Leaks | – | Hotspawn | |
| Manchild · Sabrina Carpenter Music video | Reported deal | Prada Beauty | Her 3rd video with Prada Beauty · 37M views | – | Glossy |
| The One About Matthew Perry: Season 1 TV | Netflix Top 10 | #1 on Netflix TV (English) · 9.5M views this week | $123K 30-sec placement value | – | Netflix Top 10 |
| Below: Limited Series TV | Netflix Top 10 | #3 on Netflix TV (English) · 3.8M views this week | $49.2K 30-sec placement value | ▼ 50.6% | Netflix Top 10 |
| Love Is Blind: S11: Boston TV | Netflix Top 10 | #5 on Netflix TV (English) · 2.8M views this week | $36.3K 30-sec placement value | ▼ 24.3% | Netflix Top 10 |
| Minimum Wage: Season 1 TV | Netflix Top 10 | #6 on Netflix TV (English) · 2.4M views this week | $31.1K 30-sec placement value | – | Netflix Top 10 |
| Dead-End Job: Limited Series TV | Netflix Top 10 | #4 on Netflix TV (Non-English) · 5.0M views this week | $64.8K 30-sec placement value | – | Netflix Top 10 |
| Lupin: Part 1 TV | Netflix Top 10 | #2 on Netflix TV (Non-English) · 5.2M views this week | $67.3K 30-sec placement value | ▲ 147.6% | Netflix Top 10 |
| Surviving Hurricane Otis Film | Netflix Top 10 | #1 on Netflix Films (Non-English) · 12.4M views this week | $161K 30-sec placement value | ▼ 11.4% | Netflix Top 10 |
| The Diplomat: Season 4 TV | Netflix Top 10 | #4 on Netflix TV (English) · 2.9M views this week | $37.6K 30-sec placement value | ▼ 47.3% | Netflix Top 10 |
| Gajab Raat Film | Netflix Top 10 | #3 on Netflix Films (Non-English) · 5.0M views this week | $64.8K 30-sec placement value | ▲ 19.0% | Netflix Top 10 |
| The Fall of El Mayo: Limited Series TV | Netflix Top 10 | #3 on Netflix TV (Non-English) · 5.2M views this week | $67.3K 30-sec placement value | – | Netflix Top 10 |
| Lupin: Part 2 TV | Netflix Top 10 | #6 on Netflix TV (Non-English) · 3.2M views this week | $41.4K 30-sec placement value | – | Netflix Top 10 |
| You, Me, Us Film | Netflix Top 10 | #6 on Netflix Films (Non-English) · 1.9M views this week | $24.6K 30-sec placement value | – | Netflix Top 10 |
| Lupin: Part 4 TV | Netflix Top 10 | #1 on Netflix TV (Non-English) · 10.8M views this week | $140K 30-sec placement value | ▲ 68.8% | Netflix Top 10 |
| Nobody Wants This: Season 3 TV | Netflix Top 10 | #2 on Netflix TV (English) · 7.2M views this week | $93.2K 30-sec placement value | ▲ 16.1% | Netflix Top 10 |
Reported deals
Brand deal values published by the trades and studios, with the source linked.
30-second placement value
What a 30-second hands-on placement in each Netflix Top 10 title is worth this week, from Netflix's own view counts and our value engine. The change is week over week.
News and live auctions
Fresh placement and brand-partnership headlines, sorted by AI, plus scenes being bid on right now on Filmmortal.
Images from Wikipedia where available. Estimated values are Filmmortal estimates, not reported deal prices.