Real brands, inside your game world.
A drink on the hideout shelf, a car in the race, sneakers on the hero. Indie studios list the spots in their game; brands buy them. Unlike TV, players spend hours in the world, often with the product in their hands.
global in-game advertising market in 2025, and still growing.
Players spend far longer in a game world than a viewer spends on any scene.
Products players use or drive are priced as hands-on placements: the top of our value scale.
to list. Filmmortal is paid by the brand, only when a deal is signed.
Sources: IMARC Group, In-Game Advertising Market report (2026).
How it works
List the game
Genre, platforms, expected players and the spots a product could appear.
Brands offer or bid
Each spot shows an estimated value based on players and time on screen.
Ship and get paid
Upload gameplay footage. AI confirms the product is in it and the money is released.