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A level of brand presence gives a film a sense of authenticity. For example, no one walks up to a bar and says "I'll have a beer." Because ours is an independent film, the audience's expectation of veracity is even higher than that of a studio production,
Comedy is important. Comedy that reflects who we are, the lives we lead, the friends we have and the world we live in helps us laugh at the things that might otherwise make us cry or scream. That’s where the feature film “Waking Up in San Francisco” (working title) came from. We took incidents and experiences from our own lives and wove them into a story that reflected the culture of our city, its people and its icons, but that also made us laugh. And laugh some more. Our vision is not just to make an independent film, but a film that is well-made, that makes people laugh, that includes characters that remind of us of our best selves or worst-but-funny selves, and that people will want to watch over and over again. We are planning to complete post-production in time to submit to the Sundance Film Festival by the mid-September deadline. Also, as independent filmmakers, we are well aware of how underpaid (or never paid) independent film crews often are, so one of our primary goals with funding for this project is to ensure that the crew will be compensated for their work.