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Filming, particularly in San Francisco, is insanely expensive. The funding we receive will be used for production. From exciting things like hiring our actors and shooting their performances, to boring but extremely necessary things like production insur
Independent film audiences are a savvy, elite, and difficult group to reach, so doing so in an authentic way can provide unique equity for a brand. Our story features characters who live in the city of San Francisco, so we would like to populate that world as accurately as possible with the iconic brands and sights of the area. A level of brand presence gives the film a sense of authenticity. For example, no one walks up to a bar and says "I'll have a beer." However, because this is an independent film, the audience's expectation of veracity is even higher than that of a studio production, so appropriate products will only be featured in ways that ensure integrity of not only the film, but the brand placement.