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Have you ever wondered why James Bond only ever uses a Sony phone? Or maybe why Simon Cowell only drinks Pepsi on The X Factor USA? It’s certainly not by chance! High quality entertainment is in danger of dying out with the dawn of internet television,
With the legalisation of product placement in the UK, producers and advertisers alike have tentatively tested the waters of this new strategy in advertising. Drama has historically been the vessel for product placement in film and in American Television, yet the majority of deals in the UK have been within the factual area of programming. We want to explore the many successful deals within the UK so far, and show the endless possibilities that product placement creates for producers of UK television. Taking the audience on a journey, this documentary will be presenter led, allowing for better interaction with the subject matter. Our presenter will be Simon, the Producer of the piece. This will aid the audience’s understanding of the topic, as facts will be presented in a clear, concise and most importantly, entertaining way. Simon will be seen embarking on a mission to understand product placement and it’s place within UK television. This understanding will come from conversations with experts in the field - the broadcasters and the companies selling product placement. Adding their voice to the mix will be Head of Commercial Partnerships at UKTV, Sally Quick; Head of Branded Content at Sky, Jason Hughes, and Founder of Ten Alps Production Company Alex Connock. Armed with this knowledge, the film will attempt to incorporate the techniques of brand integration throughout the documentary and Simon will be seen attempting to secure product placement for the film itself. Critically, the integration will be appropriate to the subject matter and location, in order to avoid detracting the audience from the topic. In doing so, the documentary will reinforce it’s outcome, as the audience will be able to decide for themselves if product placement does or does not affect the integrity and message of a factual programme. With a global online audience, this prolific topic is set to redefine television; therefore it is relevant to everyone. In order to maximise exposure, an online platform will allow for a potential worldwide audience and will also coincide with our current 360-degree content and multi-platform presence.
